HOW-TO build your
next website USING
a wordpress
block theme





Hey, there. I’m Brad Hogan. I’ve been designing and developing WordPress sites since 2008.  I’ve built themes that have brought in over $1 million in sales. My focus has been in designing clean, simple to navigate (and simple to manage) websites.

Visual editing platforms like Squarespace and Shopify have pushed WordPress to re-think the way website owners should be able to edit their content. We finally don’t have to rely on clunky page builders like Divi or messy custom fields to create an amazing website in WordPress.

With the all new WordPress Site Editor (sometimes referred to as Gutenberg) and a block theme, you can now create a gorgeous, functional website without needing to hire a designer and developer. I’ll show you how in my course plus I’ll include my starter theme so you don’t have to start from scratch 💯

Course Outline

Getting Started

Regardless of your experience with WordPress, we’ll show you how to download a WordPress block theme and install it so you can dive into editing content.

Global Styles

We’ll show you how to adjust your colors, typography and global theme and block settings in the WordPress Site Editor so you can focus on content.

Add Content

The fun part. In this lesson, we’ll show you how to create pages and drop in blocks and patterns. Then we’ll show you how to modify those blocks to match the look and feel you want.


The new WordPress Site Editor allows you to modify (and create new) templates directly in your browser (no code needed). We’ll walk you through how to do this.


Our general rule of thumb is less is more (meaning, the less plugins the use, the less issues you’ll run into). That being said, we do have a handful of plugins we absolutely cannot live without.

Going Live

The final ta-da moment. When you’re happy with your design, we’ll cover the final steps you should take to make your site live. If you need hosting and an SSL certificate, we’ll cover that too.

you’ll also get…

Our very own block themes

Bonus videos

Website build challenges

Live (and recorded) webinars

Real human support

This is for you if


You’re fed up with clunky page builders like Divi, Elementor and Beaver Builder and you simply will not stand for your website to be annoying to manage anymore!


You appreciate and understand the value of a well designed, easy to navigate website, but can’t afford to hire a pro to build your site


You’re a freelancer who builds WordPress sites and you want to move away from using page builders, custom code and custom fields and start building your sites with the new WordPress site editor and block themes


Do I need any design or development experience?

No. It never hurts, of course, but we will teach you how to build a beautiful, functional website using a block theme (which we will provide if you don’t have one) and the new WordPress site editor.

What tech do I need?

If you choose our PRO plan, we’ll provide a temporary domain (you can point your real domain later), web hosting and even install your preferred theme and demo content. If you’re familiar with installing WordPress and setting up a theme, choose our STANDARD plan.

How long will it take me to build my site?

Everyone is different and it really depends on how much time you dedicate to the course videos and sitting down to get it done. We’ve had students build their sites in a weekend and others take their time and take upwards of a month.

Can I cancel anytime?

Yes. If you don’t love it, cancel anytime. For our paid plans, we offer a 30-day money back guarantee as well so you can get a full refund within 30 days if you don’t love it.

GORGEOUS designS that work.

* All examples were built using our block theme
(which you’ll get when you sign up)

Creatives & Photographers

Freelancers & Agencies

Non-Profits & Orgs